Helping pets
Plain-English information and practical tools that make everyday care easier to organise.
Independent UK pet brand
Good stories.Useful actions.
All About the Pets brings together verified real-life stories, practical pet-care guidance and responsible rescue support for every kind of pet owner.
Why we exist
Real pet stories should be enjoyable, useful and honest.
The internet has no shortage of pet content. What owners need is a place that separates verified stories from rumours, explains care information clearly and treats rescue organisations with respect.
That is the job of All About the Pets: check the source, write in our own words, label commercial relationships and always give the reader a sensible next step.
Our three-part mission
What the brand stands for
Supporting rescues
Responsible spotlights that credit organisations and send attention back to their official channels.
Entertaining owners
Warm, verified real-life stories that celebrate the animals people share their lives with.
Trust is part of the product
See exactly how we work.
Our standards are public so visitors, rescue organisations and search engines can understand what sits behind a page.